CASIO | TRYX LAUNCH

Launching a camera in the age of the camera phone

As part of the launch of the Casio TRYX, we were tasked with making a bold statement in one of the most photographed parts of the world. Our answer: big-ass billboards. We also created a station domination at CES to build up some hype and ran a national print campaign.

Times Square billboard | Las Vegas Monorail station takeover

Print campaign