Bing Ads | Pending State Program
Making CRM crazy efficient (without sucking).
Varsity Tutors | Brand Revamp & Guidelines
Putting the conversation before the credit card.
NIPSCO | "Green Line" Initiative
The client asked for a print ad. I gave them a train.
Bing | Acquisition
Using content to lift conversion by 122%.
Varsity Tutors | ClassWallet Site
Crafting content for a new revenue source.
Varsity Tutors | Sales Collateral
Making the sales pitch more personal.
Microsoft | Education Compete Campaign
Taking back the classroom with bold content.
Casio | TRYX Launch
Launching a camera in the age of the camera phone.
Boy Scouts | "One Voice" Videos
Giving Scouts a chance to change the dialogue.
Boy Scouts | Brand Campaign
Showing there's more to Scouting than badges.
Purex | Content Campaign
Making laundry more relatable.
NIPSCO | Brand Campaign
Helping utility customers waste less and pay less.
Ditech | DRTV
Resurrecting "Ned the Banker" to sell home loans.
Levi's | Radio
Selling a classic in a market overloaded with shiny pockets.